Identity re-designed of the development programs that KFC offers to its young employees. There were some inconsistencies with the previous logos. The goal was to make each program look like they belong to the same package.
I created a set of badges that communicate the program’s benefits. The playful symbols along with the vibrant KFC colour palette and stacked typography is the base of the new identity. Additionally, the paper craft style taken from KFC’s employer brand makes the identity fun and more appealing to the audience.