Identity proposal for the Great Australia Poker Run. This is a moving game of poker aimed to raise funds for a MS charity. The game takes place in the Australian coast, where participants drive their boats to collect Poker cards.
I created a logo that conveys the dynamic of the game. The colours evoke the beach and the language speaks to the participants about the role they play by taking part in this event –for one day they’re game changers.
The result is an identity that excites and encourage the community and sponsors to get involved.