Hand book design for IMC employees. IMC is one of the world’s most active proprietary trading firms and market maker in the world. The brief was to ditch all the boring policy stuff and create something engaging and exciting for both, new and current employees. It was an open brief kind of thing.
With great copy, specialist paper stocks and colourful graphics I designed a truly eye-catching guide that connects with the diverse characters at IMC and opened the door to the true culture of the company.
Copywriter: Crystal Silvester